Social networks monitoring

Keep Alert monitors the presence of a brand on Facebook,Twitter, LinkedIn and Viadeo.

Detection

Keep Alert detects several types of results on Facebook:

  • Pages
  • Accounts
  • Groups
  • Events
  • Notes

On Twitter, Keep Alert only detects accounts.

On LinkedIn, Keep Alert detects accounts and pages.

On Viadeo, Keep Alert detects accounts and groups.

A result is detected if the trademark appears in:

  • The URL,
  • The title,
  • The content of the account page.

Detection limit

Detection results on Facebook are limited to 500 results for pages, accounts, groups, and 200 results for events and notes.
Detection results are limited to 200 results for LinkedIn (per type of content), Twitter and Viadeo (per type of content).

A post or comment will not be detected.

Frequency

You can choose the frequency of monitoring of your choice: quarterly, monthly, fortnightly or weekly.

Recommended strategy

The platforms Facebook and Twitter generate many results, sometimes not relevant to the brand. To limit the noise Keep Alert recommends associating specific terms with the brand name.

The tool will detect fewer, but more targeted and relevant results.

This strategy is not relevant for the LinkedIn and Viadeo platforms. For these platforms, the monitoring will focus on the name of the trademark only.

Valuable results

Keep Alert has a secure extranet to view the results. The results can be exported to Excel, PDF or Open Office format. An email alert is sent to you when new results are available.

PDF and Excel reports can be customized (choice of columns displayed, footer customization, language...)

Time stamped screenshot

All results are presented with a time stramped screenshot. It is carried out under optimal conditions (visit without cache) and the date and exact time of detection with server authentication.

Screenshots are kept for 2 years.

Additional information

Keep Alert presents the results identifying the monitored platform, the content type (page, account, group...), the URL and popularity index.

On Facebook, this popularity index includes the number of comments, and number of “likes”.

On Twitter, this popularity index includes the number of posts, number of contacts, and the date of publication.

On LinkedIn and Viadeo, this popularity index includes the number of contacts.

Consultant Analysis and consolidation

Keep Alert offers human analysis of results done by a legal expert.

This analysis aims to identify the most problematic cases and help you consolidate the results.

Recommendations are based on a clearly defined strategy to identify issues such as defamation, identification of sales of illegal products (Facebook and Twitter).

This analysis can be performed on the initial audits; regular scans or all monitoring scans according to your wish.

Additional options

Customized lexical filters

You can assign up to 200 words to a label that will appear in results on the reports page.

E.g. for the brand Mont Blanc, the label "pen" is used to filter domain names with content that deals with pens and not desserts.

"Full text indexing" (search term in the contents of a page)

Keep Alert has an option of instant search in results. This question allows you to target a particular topic or exclude irrelevant content.

In the context of identifying counterfeit sales, you can filter for content in the web page for terms such as "fake" or "replica" and identify the domain names that do not include these terms in the label name, but in the source code of the html page ("meta tag", image names, hidden content, etc).

detect brand abuse in HTML code

Need additional information?
Contact a Keep Alert expert to advise you.

+33 (0)5 35 54 34 00

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