Domain name protection

Domain name: definition

A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS).

Domain names are used in various networking contexts and application-specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet.


The International Chamber of Commerce (ICC) estimates the economic and social cost of counterfeiting at more than 1,000 billion dollars per year. Counterfeiting is a growing problem, particularly on the internet. Counterfeiters use the name of the brands they are counterfeiting in the domain names of their fraudulent websites. A white paper on cybersquatting published by the online brand protection platform Keep Alert revealed that 59% of abusive domain names contain the actual name of the brand that is the victim of the counterfeiting. The brand is associated with popular search terms such as "buy", "shop", "sale", "store" and "outlet".

In order to effectively combat counterfeit ecommerce sites, it is important to have a domain name protection strategy and to monitor all new and existing domain names that make any reference in whole or in part to your brand name, this can also include minor variations in spelling - a technique known as typosquatting.

The Keep Alert domain name protection module automates the surveillance and monitoring of illicit domain names. The platform covers all top level domains (.COM, .NET, .ORG...), as well as countries (.CN, .DE, .CO.UK...) and their second level domains (e.g. .CO.JP) - in all some 750 domain extensions are monitored. Every result contains a timestamped screenshot of the website in question and is categorized by type of website: ecommerce, parking page linking to competing sites, registrar waiting page, redirection to third party site, adult content, inactive…

Keep Alert detects and informs you of domain names that are newly registered, that have been abandoned or that have had changes made to their website content. Website content monitoring is particularly useful as brands are often confronted with thousands of suspect domain name registrations: it would not be financially feasible to engage UDRP procedures or legal action for each and every suspicious domain name (waiting page, inactive domains, etc.). If an inactive website becomes a counterfeit ecommerce site then the platforms detects this and alerts the brand owner, who can then take the appropriate action.


Cybersquatting (also known as domain squatting), according to the United States federal law known as the Anticybersquatting Consumer Protection Act, is registering, trafficking in, or using a domain name with bad faith and the intent of profiting from the goodwill of a trademark belonging to someone else. Cybersquatters generally look to sell the domain to the legitimate owner of the brand or trademark at an inflated price.

To find out how Keep Alert can help you manage domain name protection, contact us.

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