Anti-counterfeiting on the Internet

According to the French Ministry of Economy, Finance and Industry, counterfeiting now represents nearly 10 % of world trade, representing an annual cost of 200 to 300 billion euros for the global economy, 6 billion for the French economy.

The issues are huge for a company: declining sales, loss of value and prestige of the brand, loss of benefit of innovation.

Traditionally, luxury goods are the main target of this market. However items of everyday life are now regularly seized, such as cigarettes (34%), clothing (7%) and toys (7%).

Internet is the first channel of distribution for counterfeiting

You may now often see counterfeiting websites on the first page of a search engine when searching for the name of a trademark.

screenshot of a Prada counterfeit shop

From domain names to platforms such as Ebay or Alibaba, counterfeiters use all the ways to be visible on the Internet.

Black hat SEO and counterfeiting

When searching for the name of a luxury trademark on a search engine, you may already have seen online stores offering low prices, even on the first page of results.

Their design is close to the official website, photos and product descriptions are original but the products are counterfeitings.

They often communicate with a domain name including the trademark name, the websites present the logos of certification authorities such as Verisign or FEVAD (Federation E-commerce and distance selling).

However, they can be identified thanks to an approximate spelling or a lack of postal contact or company name.

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