App stores monitoring

Keep Alert monitors the occurrence of a trademark in applications on AndroidMarket (Google Play), Apple AppStore, Blackberry World and Windows Store.

Detection

Keep Alert keeps a result if the trademark appears in:

  • The URL of the page
  • The application name
  • The description of the application

Detection limit

Monitoring of Android Market (Google Play) is limited to the 48 first results appearing on the search page.
Monitoring of AppStore (Apple) is limited to the 50 first results appearing on the search page.
Monitoring of Blackberry World is limited to the 30 first results appearing on the search page.
Monitoring of Windows Store is limited to the 48 first results appearing on the search page.

Frequency

You can define the monitoring frequency between quarterly, monthly, fortnightly or weekly.

Recommended strategy

These platforms do not require any particular strategy. Monitoring is limited to the brand name only.

Valuable results

Keep Alert has a secure extranet to view the results. The results can be exported to Excel, PDF or Open Office format. An email alert is sent to you when new results are available.

PDF and Excel reports can be customized (choice of columns displayed, footer customization, language...)

Time stamped screenshot

All results are presented with a time stamped screenshot of the applications. It is carried out under optimal conditions (visit without cache) and the date and exact time of detection with server authentication.

Screenshots are kept for 2 years.

Additional information

Keep Alert presents the results identifying the monitored platform, the URL and a popularity index.

This popularity index is only available for some platforms. It shows for example the number of comments and the date of the last publication...

This index varies between platforms to provide consistent information.

Need additional information?
Contact a Keep Alert expert to advise you.

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