The world's top tennis players regularly confront each other on the court, but who is the winner on the web?

Keepalert.com has analyzed online visibility of the world's top players. The first level of the study concerns the domain names that are exactly identical to the first and last name of the athletes. Domain names composed by the first and last names or approaching are also tracked.

 

30% of the registered domain names are owned by the players

PlayerRegistered domain nameOfficial domain name effectively usedParking pageFan websiteInaccessible pageWaiting page from the registrarPorn contentOther
Roger Federer 188

Redirect to rogerfederer.com  

25 26      20  0 0 0
Maria Sharapova 91 1 : mariasharapova.com    32 26    15 9 8 0
Serena Williams 63 2 : serenawilliams.com 25 15 7 3 9 2
Rafael Nadal 50 2 : rafaelnadal.com, rafaelnadal-shop.com 16 10 18 5 0 0
Venus Williams 38 16, Redirect to venuswilliams.com 8 4 4 3 0 0
Novak Djokovic 25 3, Redirect to novakdjokovic.rs 5 7 4 6 0 0
Clijster Kim 13 1 : kimclijsters.be 4 4 4 0 0 0
Total 480 142 117 97 71 31 17 5
% Total distribution   30 % 24 % 20 % 15 % 6 % 4 % 1 %


Swiss Roger Federer is number one with almost 190 registered domain names around his name. The vast majority of the registered domain names (62%) belong to the world-famous tennis player and redirect to the official website: rogerfederer.com. He mainly protected his “first and last names” in many cctld (country code top level domain) even the more exotic ones: .AG (Antigua and Barbuda), BZ (Belize), .CC (The Keeling Islands), .SH (St Helena)… a real world tour! The other registered domain names are owned by fans (14%, ex: rogerfederfan.info), or cybersquatters (13%, ex: roger-federer.com, rogerfederer.net). Others are inaccessible (11%, ex: rogerfederer.fr).
 

Maria Sharapova and Serena Williams, victims of “pornsquatting”

Russian Maria Sharapova is number 2 in the online ranking. But even if she owns an official website (mariasharapova.com) and a dress collection in partnership with Cole Haan (mariesharapovabags.com, mariasharapovacollection.com), the tennis player is also victim of traffic diversion by parking pages (35%).

9% of the registered domain names associate her name with words like "naked" and "nude" offer porn content (ex: mariasharapovanude.net). “Pornsquatting” also affects the online number three seed, Serena Williams (14%) with domain names like serenawilliamass.com or serenawilliamsbooty.org.

Spanish Rafael Nadal, ranked fourth, has an official website (rafaelnadal.com) and an online shop rafaelnadal-shop.com (income goes to his foundation). Venus Williams, Serena’s sister, protects her name and brand (Eleven) more succesfullly (elevenvenuswilliams.com). The majority of her registered domain names redirect to her official website (42%). Novak Djokovic chose novakdjokivic.rs for his official website. The domain name has been registered in the Serbian Top-Level-Domain (TLD), where he comes from. Kim Clijsters (Belgian) has the same strategy with kimclijsters.be.
 

Facebook used more than Twitter

On Web2.0 Federer could have won a Grand Slam! He dominates Facebook with about 7 million fans.  That is more than Rafael Nadal (6.5 million) and Maria Sharapova (4.5 million).

Howover, he falls behind Serena Williams on Twitter (more than 2 million followers). She is the only one to be so active on this social network. The other tennis players are far behind with a maximum of 100 000 followers for Novak jokovic. Oddly Rafael Nadal does not have an official Twitter profile but @rafaelnadalfan still manages to have about 75 076 followers.

PlayerNumber of Facebook fansNumber of followers on TwitterOfficial Twitter profile
Roger Federer 7 349 037 66 317 FedererNews
Rafael Nadal 6 571 648   Without official profile
Maria Sharapova 4 457 126 6 458 SharapovaUpdate
Venus Williams 803 661 2 096 RealVWilliams
Serena Williams 530 782 2 073 289 Serenawilliams
Novak Djokovic 314 400 110 371 DjokerNole
Clijster Kim 111 844 96 300 Clijsterskim

(*) This study was carried out during the 21st week of 2011 on Keepalert.com