Case studies

November 06, 2012
At the time of the election of the 45th President of the United States, Keep Alert* focused its interest on the domain names of the two candidates. Over 2,300 domain names are registered around President Barack Obama, while Mitt Romney is associated with about 1,400 domains.
July 26, 2012
Thousands of domain names have been registered for the 2012 Olympic Games taking place in London this summer.
October 05, 2011
The American artist engaged an UDRP (extrajudicial procedure) against a fan owning the domain name ladygaga.org. Her complaint was rejected because the non commercial use of the internet website was considered legitimate.
In its "Cybersquatting in 2012" white paper, Keep Alert studied 4,400 UDRP decisions including 2,200 provided ​​by WIPO. Check out our graphic with the key WIPO claimants (Accor, Lego, Swarovski ...), defendants' nationalities (China, USA, UK ...), legal representatives (Studio Barbero, Hogan Lovells, Inlex ...), registrars... Our analysis of the 2012 WIPO decisions also detail the spelling of the disputed domain names and their usage (page parking, unreachable page, online stores...).
In the "Cybersquatting in 2012" white paper, Keep Alert studied 4,400 UDRP decisions including 1,640 provided by NAF. Check out our graphic with the key NAF complainant (State Farm Mutual Automobile Insurance Company, Google, Victoria's Secret...), defendants' nationalities (USA, Canada, UK ...), legal representatives, registrars (GoDaddy.com, eNom, Internet.bs Corp)... Our analysis of the 2012 NAF decisions also detail the spelling of the disputed domain names and their usage (page parking, unreachable page, online stores...).
On the 14th of September 2010, Google proceeded to liberalize its advertising program and changed its rules concerning the use of a trademark as a keyword. Since that time it is technically possible to buy the name of a trademark as a keyword in the program. Keep Alert conducted a study of seven French brands from the global Interbrand ranking to measure the impact of this liberalization on the sales of sponsored links, three years after the change of rules. This study, already carried out in 2010 and 2011 was repeated in 2013 between May 22nd and 25th across the 27 countries of the European Union.
During the industry wine fair season, Keep Alert studied the domain names of French vineyards. A substantial number of vineyards and wine makers are victims of domain abuse and cybersquatting.
The Comité Interprofessionnel du vin de Champagne (Interindustry Champagne Makers' Committee) tried to recover the champagne.co domain name that was owned but not used by a British firm. For the first time, the WIPO Center of Arbitration and Mediation ruled in favor of the respondent. This historical decision also impacts the second market for .CO domain names.
The new resolution system for .FR and .RE domain name disputes (Syreli) will be launched on 21 November 2011. The disputes will now be decided directly by AFNIC, the registry of the .FR country-code-Top-level-Domain (ccTLD) itself.
The world's top tennis players regularly confront each other on the court, but who is the winner on the web?